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Cybersecurity: A CFO’s Guide to Turning Risk into Opportunity
Sangeetha Thomas, Security & Cyber Resilience-Kreston ME Consulting

Picture this: You are sitting at your desk, sipping your morning coffee, when an urgent email notification pops up in your inbox. Your customer’s data is on sale, along with sensitive contracts and financial records. Customer information is exposed, and regulators step in asking accountability, while the cost of fixing this mess is increasing by the minute. This is the kind of scenario that keeps CFOs up at night-and in today’s world, it’s not just an impossibility. It happens more often than expected, and is a real threat that can materialize anytime.

As a CFO, you are no stranger to handling risk. But cybersecurity? That often feels like a different ballgame-technical, complex, and frankly, a bit overwhleming. You are not alone. Many CFOs struggle to wrap their heads around the digital risks tied to technology, not knowing whether they are meeting regulatory demands, adequately protecting customer data, or ensuring that their suppliers and operations are secure. The stakes are high: one misstep can lead to fines, loss of trust, and inflating costs.

But here is the good news: cybersecurity does not have to be a black box. In fact, it can be one of your most powerful tools for driving efficiency, cutting costs, and gaining a competitive edge as a business. This article will walk you through the common challenges, look at some myths, and give you a clear, actionable plan to make cybersecurity work for you-not against you.

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Business Gateway: Dubai opens door for Free Zone Entities to the Mainland
Raju Menon, Chairman and Managing Partner - Kreston Menon

In a landmark reform aimed at enhancing the business ecosystem and reinforcing Dubai’s status as a global investment hub, Dubai Executive Council has passed a resolution permitting Free Zone companies to do business in the Dubai mainland. This change has the potential to open new markets, bring in new business synergies and facilitate more foreign direct investment into the Emirate.

Let us do a deep dive into what the new resolution entails and how it could benefit businesses.

The Resolution No. (11) of 2025: A definite Step Forward

Dubai Executive Council Resolution No. (11) of 2025 permitting Dubai Free Zone entities to expand their business activities to mainland Dubai through the issuance of onshore licenses and activity permits.

The companies registered in Free Zones were restricted from engaging in commercial activities in the mainland which many considered to be regulatory and financial divide that restrained businesses in an increasingly interconnected environment.

The new resolution aims to bridge that gap. Free Zone companies can now engage with the mainland market directly, subject to compliance with Dubai’s regulatory framework, licensing requirements, and sector-specific approvals. This initiative complements with D33 Agenda – the economic vision of Dubai which aims to double the size of economy, which will position Dubai as one of the three global cities for business and innovation.

The Mechanism

Free Zone entities who are looking to take advantage of the new resolution which will be integrating Free Zones and Mainland, may apply for one of the three new types of licenses/permits:

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France–UAE: A longstanding partnership anchored in strategic and economic cooperation
HE Jean-Christophe Paris, Consul General of France in Dubai and Northern Emirates

Over the last 50 years, the United Arab Emirates and France have built a remarkably strong and multifaceted partnership, and we are now looking at the future.

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Startups and Scale-ups in the UAE – on a promising path
Pushpakaran Parambath, Senior Partner - Kreston Menon Corporate Services

UAE is coagulating its standing as one of the promising hubs of startups and scale-ups in the region. According to global level field players, institutions and indicators, the country is in a progressive and promising path enhancing the number of startups. The government is involved in creating an integrated investment environment by introducing favorable business regulations and flexible policies. Programs like Abu Dhabi’s Hub71, Dubai Future Accelerators, and the Sharjah Entrepreneurship Center (Sheraa) provide startups with mentorship, office space, and funding. These initiatives help entrepreneurs connect with global investors and partners, giving them the resources they need to grow.

Recent statistics show that the UAE topped the GCC countries as the leading incubator for startups, with over 8,600 startups registered across the country in the year 2024. The data highlighted that the UAE is leading the region in the fintech startup sector, with over 750 plus companies currently operating in this field.

Reports from the global consulting and research firm, Startup Genome, affirmed that the UAE’s various emirates continue to advance in international rankings, emerging as the fastest-growing startup ecosystems in the region. Abu Dhabi, Sharjah and Dubai are taking the lead by creating incentivised environments of which Abu Dhabi maintains its position as the fastest growing startups ecosystem in the MENA region. Abu Dhabi itself achieved almost USD 6 billion in value during the period of 2021-2024. The report also indicated that early-stage start-up funding amassed to USD224 million, while venture capital funding between the second half of 2021 and 2023 exceeded USD1 billion, driven by the growing activities of startups operating under Abu Dhabi’s global tech ecosystem, Hub71. Abu Dhabi’s startup community continues to grow, driven by Hub71’s dedicated programmes, strategic partnerships, and commitment to innovation, which strengthens Abu Dhabi’s position as a leading and fast-growing global technology hub.

Dubai also strengthened its leadership in creating ecosystems that support start-up growth, ranking at the top of both global and regional startup ecosystem valuations. Dubai ranked first in the Gulf and second in the region in this field. In5, a TECOM Group subsidiary, has supported more than 1,000 startups, raising funding since its inception in 2013, continuing to play a pivotal role in promoting the sustainable economic growth of these companies.

Sharjah holds a global position by making significant contributions to business growth in the UAE, hosting around 60,000 small, medium, and startup companies distributed across its free zones and industrial zones.

The UAE Ministry of Economy has introduced a “Scale-Up Platform” which serves as a one-stop-shop online portal for small and medium-sized enterprises with high growth potential that provides access to products and services designed to enable the scaling of future unicorns. It focuses on five major pillars, namely, digital transformation, global expansion, joint operation and support services, exports promotion and support, and funding.

The future of the UAE’s economy is closely tied to the success of its startup ecosystem. Start-ups will continue to drive innovation, create jobs, and help diversify the economy. Startups will be essential in shaping the next phase of economic growth—one based on creativity, technology, and sustainability.

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Doing Business in Australia: Unlocking Opportunities in Victoria
Jack Delmo, Chief Executive Officer - McLean Delmo Bentleys

For businesses looking to expand into new markets, Australia is a great place to invest. Known for its political stability, robust economy, and vibrant multicultural society, Australia offers a highly skilled workforce and supportive government policies to enable foreign investment.

Victoria, Australia’s second most populous state, has experienced steady growth over the last ten years and is forecast to grow by 2.6%, exceeding other Australian states and territories. Melbourne, the state’s capital, is now the most populated city in Australia. As part of its growth story, the Victorian Government has an ongoing commitment to encouraging inbound investment. Jack Delmo, Chief Executive Officer, McLean Delmo Bentleys, discusses why Australia, and particularly Victoria, is a great place to do business and what businesses need to consider when establishing operations.

Government Support for Inbound Investment

The Australian Government actively encourages foreign investment through various initiatives. Austrade, the government’s trade and investment arm, provides comprehensive support to international investors, including market insights, networking opportunities, and assistance in navigating regulatory frameworks. Additionally, state-level bodies such as Invest Victoria offer tailored support for businesses setting up operations in the region.

“Australia offers an unparalleled combination of business stability, talent availability, and market access,” comments Jack Delmo. “With the government’s investor-friendly policies and Victoria’s innovation-driven economy, businesses have an excellent platform for growth.”

Setting Up a Business in Australia: Key Considerations

While Australia offers a wealth of opportunities, establishing a business requires careful planning and compliance with local regulations. Following are the critical steps and considerations for businesses looking to expand into the Australian market.

Choose the Right Business Structure

Selecting the appropriate legal structure for your Australian operations is crucial, as it will impact taxation, regulatory obligations, and overall flexibility. A foreign company setting up in Australia for the first time may do so in one of three ways:

  • Representative office – where there are no direct business operations in Australia, but the foreign company wishes to provide support to its Australian customers.
  • Branch – where a company intends to operate a business in Australia, but the foreign company does not wish to establish a separate legal structure.
  • Subsidiary – where a company intends to operate a business in Australia and establishes a separate legal entity.

Consulting a professional advisor can help determine the most suitable structure based on your business goals and work through considerations such as Australian taxation issues, repatriation of profits, Corporations Act requirements, financial reporting obligations, business strategy, and management independence.

Company Secretarial Matters

Compliance with corporate governance requirements is essential. Businesses must appoint a local resident director and ensure ongoing compliance with Australian Securities and Investment Commission (ASIC) regulations, including the timely filing of annual returns and financial statements.

“Effective company secretarial services are key to maintaining good standing with regulators,” advises Jack Delmo. “Non-compliance can lead to penalties, additional administrative burdens, and reputational risks.”

Taxation Compliance and Considerations for Non-Residents

Australia has a well-developed tax system, and understanding its nuances is critical for foreign investors. Key tax considerations include:

  • Corporate Tax Rate: The standard corporate tax rate is 30%, but a lower rate of 25% applies to businesses with an aggregated turnover below AUD 50 million.
  • Goods and Services Tax (GST): A 10% GST applies to most goods and services. GST may be charged on invoices and can also be claimed on various expenses.
  • Withholding Tax: Applies to dividends, interest, and royalty payments to foreign entities, depending on applicable tax agreements.
  • Transfer Pricing: Transactions between related parties must comply with arm’s length principles.
  • Employment Taxes: Includes employment laws, withholding requirements, WorkCover insurance, and superannuation.
  • Thin Capitalisation Rules: Ensures adequate capitalisation and may limit deductions in certain scenarios.
  • General Anti-Avoidance Rules: Applies to arrangements designed primarily to obtain tax benefits.

Managing an international structure and mitigating tax exposure can be complex. Professional advice on tax structuring and compliance can help businesses optimize their position and avoid risks.

Accounting Services

Accurate and transparent financial reporting is crucial for maintaining investor confidence and meeting regulatory requirements. Engaging local accounting professionals ensures compliance with Australian Accounting Standards and International Financial Reporting Standards (IFRS).

“Leveraging local expertise in accounting and financial reporting helps businesses stay compliant while focusing on their core operations,” commented Jack Delmo.

With its vibrant economy, strategic location, and supportive business environment, Australia offers immense opportunities for businesses looking to expand into new markets.

“Investing in Australia is a strategic move for businesses aiming to expand their global footprint,” says Jack Delmo. “With the right guidance and resources, businesses can thrive and contribute to Australia’s economic landscape.”

Whether you are a seasoned multinational or a growing enterprise, Australia welcomes you with a wealth of opportunities.

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Victoria, Australia. A powerhouse of innovation, diversity and openness.
Gonul Sorbest, Gönül Serbest, Commissioner for Victoria to Europe, Middle East, Türkiye and Africa State Government of Victoria

The State of Victoria, a powerhouse of innovation, diversity, and ideas in Australia, has long enjoyed a flourishing partnership with the United Arab Emirates (UAE). With shared values of progress, ambition, and opportunity, this collaboration has paved the way for dynamic trade, investment, and cultural exchanges. As we enter 2025, we look ahead with optimism, ready to deepen our ties and embrace new partnerships together.

Victoria: The Gateway to Australian Excellence

Victoria is a leading contributor to Australia’s economic success. It is the fastest-growing state in terms of population, job creation, and economic expansion. Home to Melbourne, our state capital and a global city, Victoria is renowned for its world-class education system, enviable lifestyle, leading sports ecosystem, and vibrant cultural and dining scene.

Our economy is built on diversity, with strengths in industries such as agriculture, advanced manufacturing, digital technology, health and life sciences, and sport.

One of Victoria’s greatest assets is its extensive international presence. With 23 trade and investment offices strategically located across the globe, Victoria has the largest international network of any Australian state or territory. These offices play a vital role in connecting Victorian businesses with global partners, fostering collaboration, and driving economic growth.

The UAE holds a special place in Victoria’s international partnerships. As the first Australian state to establish a trade and investment office in Dubai in 1997, Victoria has demonstrated a long-term commitment to the region. This relationship has enabled Victorian businesses to explore new markets, share expertise, and achieve success across industries.

Longstanding Partnership with the UAE

The Comprehensive Economic Partnership Agreement (CEPA), announced in September 2024 between Australia and the UAE, marks a significant milestone in bilateral relations. The UAE is already one of Australia’s largest trade partners in the Middle East, and the agreement is set to further strengthen economic ties and create new opportunities for trade and investment.

A testament to this growing relationship is the investment by Lulu Group in Melbourne, highlighting strong confidence in Victoria’s economy and the potential for deeper collaboration.

These economic links are further strengthened by the vibrant UAE-born community in Victoria, fostering valuable people-to-people connections.

Education: A Pillar of Collaboration

Victoria is Australia’s leader in transnational education, supported by the largest offshore education network of any state. It is home to 18 major medical research institutes, 10 universities, and 12 TAFEs, contributing to a highly skilled workforce.

Each year, more than 12,000 students from the broader META region choose to study in Victoria, attracted by globally ranked universities and strong vocational training programs. Beyond the classroom, Victoria collaborates with Middle Eastern institutions to develop education programs, share research, and foster innovation.

Victoria’s commitment to lifelong learning aligns closely with the UAE’s forward-thinking approach to education and workforce development.

Sport: A Bridge Between Cultures

Sport is a universal language that connects people, and Victoria is widely recognized as Australia’s sporting capital. Melbourne hosts world-class events and offers premier infrastructure and innovation networks.

As the only city in the world to host both a Tennis Grand Slam (Australian Open) and a Formula 1 Grand Prix, Melbourne plays a key role in global sports engagement. The upcoming SportNXT conference further strengthens its position as a leader in sports business.

Victoria actively uses sport to foster international relationships. Recent trade delegations to the Gulf region have brought together leading Victorian companies with expertise across multiple sports sectors.

Victoria’s leadership extends beyond events into sports technology, infrastructure, governance, and community participation.

Future Perspectives: Opportunities Abound

Victoria’s strong ties with the UAE are reflected in the success of Victorian companies operating in the region. Ego Pharmaceuticals has expanded its presence in the UAE, offering high-quality products tailored to the local market and building strong brand recognition.

Similarly, PMY Group, a global technology consultancy, has contributed to major projects in the UAE, showcasing innovation and expertise.

These companies highlight the strength, adaptability, and global capability of Victorian businesses.

Looking Ahead

Upcoming events such as the World Chambers Congress (WCC) in Melbourne in September 2025 will provide a platform to strengthen global connections and showcase shared opportunities.

The 14th WCC, to be held from 2 to 4 September 2025 at the Melbourne Convention and Exhibition Centre, will bring together global business leaders, fostering collaboration and innovation.

Victoria is also supporting multiple trade delegations to the UAE, ensuring strong participation in key sector events such as Gulfood.

Let’s Chat

In an evolving global landscape, collaboration and innovation are essential. Victoria and the UAE can continue to work together to drive meaningful solutions and shared growth.

We extend our gratitude to our UAE partners and look forward to strengthening this relationship in 2025 and beyond.

For those interested in exploring opportunities with Victoria, we invite you to connect with our team and continue the conversation.

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