Over the years, the UAE has evolved to prove more appealing to global investors. Owing to its potential business opportunities, Government support, streamlined business operations, and profitability, the destination has become highly attractive for international entrepreneurs, simply known as ‘interpreneurs’.
Ennogen Healthcare Group, based in the UK, has recently expanded its operations to the UAE. Here is an interview of Jason Tate, the Chief Financial Officer of Ennogen Healthcare, by Sudhir Kumar, Senior Partner and Head of Corporate Communications-Kreston Menon, Director-Kreston Global Board, and Chair-Kreston Middle East. The discussion ignited the perspectives and possibilities of interpreneurs in establishing the business in the UAE.
Jason emphasized why the UAE is a prime location for business and how Kreston Menon supported their company formation in the UAE. He has also shared insights on what makes the UAE attractive for international companies and offers tips for other interpreneurs planning to establish their business in the UAE.
Read further and watch the video of Jason Tate, Chief Financial Officer (CFO) at Ennogen Healthcare to learn about their successful expansion and their perspectives on doing business in the UAE.
Sudhir: I have Jason, the Chief Financial Officer for Ennogen Healthcare Group. Ennogen Healthcare is based in the UK and set up their operations in the UAE. Good afternoon, Jason.
Jason: Good afternoon, Sudhir.
Sudhir: I would like to go through you the phase of how you have moved to the UAE. What would you say about it?
What made you select UAE to have your base and how you met Kreston Menon and what Kreston Menon has done for you?
Jason: Well, Ennogen Healthcare is a pharmaceutical business, in a rapid phase of international growth and whilst we remain UK-focused, we wanted to attract investors and business partners from other parts of the world. The UAE is uniquely placed in being central for access to parts of Asia and also remains close to Europe and attracting good talent is a really important function for our business because it’s a regulated business and the UAE provides a unique lifestyle that attracts top talents to it from all parts of the world. And it’s a pro-business environment which helps us to drive forward our success.
Kreston Menon was introduced to me by a fellow professional. And we assessed their capability in the UAE compared to other firms, including the Big Four, and I considered that Kreston Menon was best placed in the UAE to give appropriate local advice for the region, which is important in the process of setting up and also expanding.
And I’ve been working closely with Kreston Menon for several months now, and we’ve had very good advice and also help through the administrative hurdles of setting up a company.
Sudhir: What are the top 3 important things you consider you love doing business in UAE?
Jason: So when assessing coming here to the UAE, there were three really important things for me:
1. The proximity of the UAE to other regions around the world, including Asia, the subcontinent, whilst remaining close to Europe.
2. The talent pool that’s available here is attracted by the lifestyle and the agglomeration of skills from around the world.
3. The pro-business environment which the government leads and helps us to drive forward our success.
Sudhir: These are the three main reasons for it. We also understand many foreign investors are looking for the UAE as a destination for investments.
I would like to know what with your experience in this market, there are a lot of Interpreneurs coming up and setting up businesses here, scaling up from going to the broader region, the whole lot of things they would like to know.
What is your advice and tips for Interpreneurs?
Jason: So the UAE provides a very dynamic environment for Interpreneurs, attracting Interpreneurs from all regions of the world. So it’s a really useful environment and serves agglomerating and skill sets. Yes, a sharing of knowledge. And my experience is that it’s good to try locate yourself in an area where you can quickly access.
Sudhir: How do you rate your success in business? If I may say 1 to 10?
Jason: So we’re at around 9 out of 10. We’ve arrived here, set up the business and we’ve begun to achieve some of our early goals. We’re on track, but also we’re beginning to identify new opportunities that we didn’t anticipate before we came here. And as a consequence, I’ll be moving larger parts of the business out to the UAE in the coming months.
Sudhir: 9 out of 10 is a very good ranking for UAE. I would love to say this to the Dubai business authorities, and they’d be more than happy to see investors saying 9 out of 10. But that’s what Dubai wants to be number one. It needs to reach the 10. That’s the ranking they are looking for.
Kreston Global spends a lot of effort, a lot of time, and a lot of people worked together to see that they produce the best of Interpreneur Survey.
What are your thoughts on the Interpreneurial Survey Report 2024?
Jason: The Interpreneur Survey is being really useful in assessing the climate for business that’s available here in the UAE, and it’s also been useful in order to try and understand the sense of direction as well. I was particularly pleased to see that there’s a strong emphasis on international growth, which is useful for Ennogen and Ennogen’s strategy. But also there is a leaning towards Europe which is very helpful to our business strategy as well.
Sudhir: Excellent. Thank you. These are very interesting words for our interpreneur campaign and I think we definitely attract many people to come up in the UAE.
And it’s good for the government of Dubai and UAE to hear good words about Interpreneurs like you and wish you all the best and good luck.
Jason: Thank you, Sudhir.
Intrepreneurial Attractiveness Drives Substantial Investments in the UAE
Being the foremost destination that stimulates intrepreneurship and offers numerous incentives to investors, the UAE has witnessed a surge in global investors over the past few years. With the capability of attracting a huge number of investments, the country has grown into one of the most preferred investment destinations worldwide.
Presently, the UAE looks to attract many investments, promoting the investment ecosystem and raising the international indices specific to the business economy and competitive market fundamentals. Interpreneurial Survey Report 2024 throws light on the close evaluation of the business climate in the UAE, alongside the factors that contribute to the ultimate business success. To learn further and gather more insights from the interpreneurial survey report, click here.